MOSCOW, October 5 – Novosti. Sales of vodka and other strong alcohol for the period from August 15 to September 15 in Russia fell by 15% compared to March, according to a study by Kontur.Market, the results of which are available from Novosti.
“Fiscal data analysts from Kontur.Market compared the March data and the period from August 15 to September 15, 2022… Sales of vodka, whiskey, rum and other strong drinks decreased by 15%,” the materials say. It also adds that experts have studied the sale of hard liquor in Russian stores.
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At the same time, if we compare Russian and foreign brands, then the average price of an imported bottle has fallen from 439 to 420 rubles, which is still much more expensive than domestic strong drinks, whose average price is 245 rubles.
“The share of foreign brands of strong alcohol slightly, but grew: from 14.1% to 15%. At the same time, sales of imported rum, gin and cognac fell by 9.5% in units and by 13.4% in money,” the report added. research.
Experts note that despite a significant market share, domestic strong alcohol, including vodka, also sank in sales – by 16% and brought producers 15.4% less revenue.